Industry Sector: Health Care
Business Function: Customer Relations
Palantir Foundry can be used to segment members based on specific characteristics, orchestrate the end-to-end campaign management lifecycle, and propose next best actions according to the member's risk profile and responses. One campaign sent over 100M messages to members leading to a 1.6X increase in vaccination rates.
Member engagement was managed within markets to account for state- and product-level restrictions, leading to an inability to deploy enterprise-wide engagement strategies or learn and improve on best practices.
Dynamic targeting across member characteristics: fully integrated Member view enables dynamic targeting based on demographics, medical claims, prescriptions, socioeconomic factors, etc. to identify member cohorts for engagement.
End-to-end campaign management: coordination of multi-channel campaigns with progress tracking against specific success KPIs and member behavior targets to inform future campaign strategies.
Next Best Action proposals: proactively surface opportunities for engagement based on claims, electronic health records, and Rx adherence, among other inputs.
This use case implements the following Patterns. Follow the links below to read more about a particular Pattern and learn how it is implemented within Foundry.
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