Traditional media organizations use Palantir Foundry to stay ahead of disruptive changes to their industry. With new insight into their operations, these organizations are transforming advertising sales, retaining and acquiring new subscribers, and successfully growing digital lines of business.
Acquiring and retaining OTT customers
A broadcast network intelligently allocates marketing budgets and prevents churn on its OTT platform. New targeted campaigns now launch in hours, not months.
In one key campaign, the target group engagement increased by 300%.
Read full impact studyEnabling precision targeting for broadcast ad sales
Using integrated viewership and audience behavior data, a TV ad sales organization builds custom targets out of 80,000 possible raw audience segments.
The sales team now iterates on tailor-made pitches in minutes, empowering them to deliver 8x more data-rich pitches.
Read full impact studyRealigning ad sales around data-driven KPIs
A traditional ad sales organization improves deal quality by aligning operational incentives with strategy.
Automatic prioritization of more than 1,000 advertisers lets the sales teams focus on the highest-potential accounts, maximizing revenue for the network’s linear inventory.
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